Let’s burst our bubble: projects, products, estimates and forecasts.

This talk addresses the complexities of software estimation and its contentious nature within software development, highlighting the tensions it creates among developers, project managers, and stakeholders. The speaker discusses the distinction between project-centric and product-centric development approaches, illustrating how they relate to the modern B2B purchasing journey in enterprise application development. Drawing from his experience in the Digital Solutions team at FFW, he shares techniques for providing budget indications during the RFP process, as well as best practices for quantifying effort and managing risks. The session concludes with recommendations for encouraging clients to embrace product-centric development, emphasizing behaviors and changes necessary for successful delivery.