About this talk
This talk explores the implications of third-party cookies on digital privacy and advertising, highlighting how users are tracked by numerous trackers daily without their consent. The speaker discusses the current state of digital tracking, the areas affected by privacy regulations like GDPR and CCPA, and provides insights on possible solutions and preparations for the phase-out of third-party cookies. Additionally, they cover the transition to server-side tagging and the implementation of cookie consent mechanisms, sharing practical testing results of Google Analytics 4 (GA4) tracking in a cookie-less environment. Attendees will gain valuable knowledge on adapting their strategies to ensure compliance and privacy in the evolving digital landscape.
