DrupalCon Barcelona 2015: Content is Drupal's business - so make it yours!

This talk explores the critical role of content management in Drupal projects, emphasizing the need for a strong focus on the content editor experience. The speaker addresses common challenges companies face in prioritizing content, including how to convince clients of its value and integrate it effectively into their operations. By highlighting the flexibility of Drupal as a powerful CMS, the session encourages attendees to recognize that improving content management does not necessarily require extensive expertise. The speaker provides actionable strategies to enhance content practices within organizations, demonstrating that everyone can benefit from engaging in the conversation about content.