DrupalCon Barcelona 2015: Looking for the value in Content Strategy

This talk focuses on the essential role of content strategy in web development projects, emphasizing the common disconnect between clients and project teams. The speaker explores the key components of a successful content strategy, including critical decisions that affect project outcomes and potential technological challenges that may arise. Metrics for measuring the effectiveness of a robust content strategy are also discussed, providing valuable insights for developers, designers, product owners, and project managers alike. Attendees will leave with a clearer understanding of how to effectively collaborate on content strategy and align technological choices with content objectives to enhance project success.