DrupalCon Denver 2012: COMPETING WITH GIANTS - HOW TO WIN WITH DRUPAL VS PROPRIETARY ALTERNATIVES

This talk explores how Drupal has established itself in the enterprise market while facing new competition. The speaker discusses the challenges that larger organizations encounter when selecting a content management system, highlighting the need for visibility around Drupal's strengths and success stories. They share insights from their experiences working with industry analysts and senior executives, focusing on key strategies to position Drupal's unique advantages against proprietary competitors. The session also addresses common concerns raised by these competitors and offers guidance on how to effectively communicate the benefits of open-source technology in decision-making processes.