DrupalCon Dublin 2016: To specialise or not to specialise

In this presentation, Michel van Velde, co-founder of the prominent Dutch agency One Shoe, explores the balance between specializing and broadening services within a Drupal agency. He discusses the value of offering integrated solutions that combine advertising, strategy, UX, design, web development, and mobile development. Michel shares insights into the decision-making process behind this approach, highlights its benefits, and addresses the challenges of maintaining focus over the past decade. Attendees will gain valuable perspectives on the importance of diversifying services beyond just Drupal web development.