CLIENTS & INDUSTRY EXPERIENCES - The unique challenges of launching B2B stores on Drupal Commerce

This talk explores the key differences and similarities between B2B and B2C e-commerce models. The speaker discusses how to leverage Drupal Commerce to effectively address the unique needs of both business-to-business and business-to-consumer sales. By examining specific strategies and functionalities within Drupal Commerce, the session aims to provide insights on optimizing e-commerce experiences for diverse customer bases.