USERS & EDITORS - Extending your Drupal with Mautic Marketing Automation

This talk provides a hands-on demonstration of migrating a Drupal site to an Open Digital Experience platform utilizing Mautic. The speaker showcases how Mautic, an open-source marketing automation platform, enables the integration of marketing forms, lead nurturing, and multistep customer journeys into existing websites. Attendees will gain insights into the practical steps involved in this migration process and the benefits of using Mautic for enhanced digital marketing capabilities.