How to make your site last 5 years (and possibly more) / DrupalCon Global 2020

This talk explores the importance of website longevity as a critical marketing tool for organizations. The speaker discusses strategies for maintaining a website without incurring excessive costs, including how to identify necessary changes, set realistic goals, and adopt an iterative approach to improvements. Attendees will learn about creating a robust program focused on website health, which involves assembling the right team and establishing clear objectives. The session emphasizes practical tactics for ensuring a sustainable and effective web presence in the long term.