How to Prove Marketing ROI: Overcoming Digital Marketing Challenges / DrupalCon Global 2020
About this talk
This talk explores the challenges marketers face when developing an effective attribution strategy to prove the return on investment (ROI) of their activities. The speaker emphasizes the importance of establishing a ROI-driven mindset within an organization and discusses how to define goals and key performance indicators (KPIs) that align with the company’s vision. Attendees will learn actionable steps to create and optimize an attribution strategy, as well as the benefits of adopting an agile approach for continuous improvement.
