DrupalCon Latin America 2015: The Art of Start - How to build a DrupalShop

This talk focuses on the complexities of starting a business from scratch, emphasizing the importance of fostering a culture of innovation, continuous improvement, and respect for individuals. The speakers share their experiences in establishing a successful Drupal shop without any financial investment, discussing key strategies, critical decisions, challenging moments, and significant achievements encountered along the way. Topics covered include Lean Startups, Business Model Canvas, Lean and Agile Culture, and various aspects of digital and content marketing, all aimed at motivating and inspiring both aspiring entrepreneurs and those already on their journey.