UX sells: How we can all promote Drupal with an ecosystem-led, human-centred approach

This talk at DrupalCon Lille 2023 focuses on understanding how individuals decide to adopt Drupal by leveraging insights from personas research conducted by the "Promote Drupal" group. The speaker discusses the application of UX and content design concepts such as Jobs To Be Done, journey mapping, and usability testing to reveal the nuances of the decision-making process. Attendees will learn how to employ evidence-based, UX-driven insights to market Drupal more effectively, adapt Drupal's strengths through practical empathy, dispel common myths, and harness the power of behavioral psychology to influence choices.