VisitBritain’s Digital Customer Experience Programme (DCXP) - how Drupal is playing a central ...

This talk discusses the digital transformation journey of VisitBritain, the national tourism agency for Great Britain and Northern Ireland, in partnership with CTI Digital. The speaker outlines the implementation of a Drupal-based platform as part of a multi-million-pound Digital Customer Experience Programme designed to enhance user experience across 11 websites. Key topics include efficient auditing of extensive digital estates, strategic decision-making for long-term success, and the creation of a global design system catering to diverse audiences. The session also addresses the role of Drupal in improving digital governance and shares insights on the challenges faced and the solutions employed during this extensive project.