DrupalCon Los Angeles 2015: Designing for Brains: the Psychology of User Experience

This talk explores the significance of user research in understanding not just user tasks but also the psychology behind user motivations and behaviors. Marissa, a UX Designer at Lullabot, delves into the principles of cognitive and behavioral psychology, shedding light on how these concepts can be applied to enhance user experience. She highlights the limitations of human memory and focus and reveals how emotions influence decision-making. By examining common cognitive pitfalls, the speaker offers insights on creating user-friendly designs that cater to instinctual responses, enabling smoother interactions for website visitors.