DrupalCon Los Angeles 2015: Enough with the Pretty Brochures

This talk features Gus Murray, Chief Strategy & Insights Officer at Propeople, as he explores how digital insights and personalization are transforming corporate website strategies. He emphasizes the importance of utilizing data to drive business value rather than relying on assumptions about user behavior. The presentation discusses how personalization impacts B2B and B2C communication, the role of content in customer engagement, and how social media can enhance audience understanding within the marketing technology stack. This session is ideal for those involved in digital marketing and business development who seek to contribute meaningfully to industry discussions.