DrupalCon Los Angeles 2015: Rethink Drupal Support. Stop the Bleeding!

This talk focuses on making data-driven decisions to enhance conversion optimization in web design and support processes. It explores the challenges faced by clients who often demand urgent solutions, highlighting the importance of understanding user feedback and ensuring that design efforts deliver real value. The speaker discusses strategies such as channel assessment and restructuring, horizontal content flow, and guerrilla UX techniques to iteratively implement lean UX improvements. The session emphasizes the need to prioritize significant issues that truly benefit users, transforming websites into valuable assets for organizations.