DrupalCon Nashville 2018: A comprehensive digital style guide with PatternLab

This talk covers the challenges and strategies of implementing a cohesive brand across large enterprise organizations, focusing on Northwell Health's collaboration with Phase2. The speaker discusses the creation of a design standards initiative using Pattern Lab, aimed at launching a new brand across multiple sub-properties on their Drupal 8 platform. Key topics include the organizational and user experience processes developed to support this initiative, alongside a review of business goals, user experience research, and accessibility considerations to enhance the digital healthcare experience. The session highlights how Northwell streamlined its digital presence by producing a comprehensive online style guide.