DrupalCon Nashville 2018: Creating a single face of government across multiple websites

This talk presents the journey of the team behind the reinvention of Mass.gov as they adopt a data-driven and user-centric approach for all state web properties. The speaker discusses efforts to create a seamless digital experience for constituents, integrating diverse technologies while maintaining a consistent look and feel across various government websites. Key topics include the implementation of analytics-driven content performance dashboards, the decoupling of design systems from Drupal, and leveraging machine learning for text classification to enhance metadata and analyze constituent feedback. Additionally, the speaker shares contributions made to the Drupal community, such as fixing accessibility issues and collaborating on critical security vulnerabilities, while inviting other government organizations to engage and collaborate.