DrupalCon Nashville 2018: More Social, Less Media

This talk explores the concept of a company's most valuable asset, emphasizing that it is often the people within the organization. The speaker discusses the importance of recognizing the unique strengths and collective experience of team members as crucial differentiators in a competitive industry. Attendees will learn how to cut through industry noise to uncover their organization’s marketable offerings and the ways to leverage these assets for client engagement and partnerships. Key topics include strategies for co-marketing, defining differentiators, effective communication with clients, and maximizing opportunities at in-person events.