DrupalCon Nashville 2018: The Collaborative Content Audit

This talk covers the importance of conducting a content audit to enhance user experience and align an organization’s brand, message, and objectives with visitor expectations. The speaker discusses a two-phase approach to content auditing, which includes an in-depth analysis of existing content and collaborative efforts with clients to determine what to keep, modify, or remove. Key topics include content governance, consistency, and brand alignment, as well as tools to analyze websites. Additionally, the session highlights how insights from the audit can inform content modeling, taxonomy, and sitemap development, ultimately demonstrating how a content audit influences the website design process.