DrupalCon Nashville 2018: When Being Nice Fails: The Dark Arts + Project Management

This talk explores the unique challenges faced by project managers who often lack direct authority over team members and stakeholders. The speaker examines how concepts from content marketing and consumer influence can enhance the effectiveness of PMs in driving project outcomes. By leveraging insights from human psychology, attendees learn valuable techniques to motivate colleagues and navigate client relationships. This session provides practical tips that empower project managers, project leads, and product leads to wield their influence more effectively in achieving their project goals.