DrupalCon New Orleans 2016: Finding Your Purpose as a Drupal Agency

This session explores how Drupal service firms and agencies can navigate challenging times by emphasizing their core values and purpose. As the Drupal community has matured, the expectation for companies to prioritize growth has increased, yet demand for Drupal services began to decline in 2015 as many customers opted to hold off for the release of Drupal 8. During this period, industry consolidation and commoditization placed downward pressure on service rates, making it a challenging year for many firms. The speaker discusses the importance of articulating values, principles, and purpose, focusing on long-term goals to prioritize employees and customers, and ensuring alignment between company values and culture. This talk aims to equip those running Drupal service firms with the understanding of not only what and how to operate but also why these elements are crucial for success in a dynamic business environment.