Open DXP Drupal-Powered MarTech / DrupalCon North America 2021
About this talk
This talk explores the concept of Digital Experience Platforms (DXP) and emphasizes their importance beyond being just a buzzword. The speaker discusses how adopting an open approach allows organizations to focus on achieving tangible results rather than being confined to a specific set of marketing tools. Key topics include the flexibility of DXP solutions and their impact on enhancing user experience and engagement.
