Continuous optimization by continuous consensus building at MSF USA DWB: DrupalCon Portland 2022

This session features Taylor Darnall and Katie Jamison discussing the importance of collaboration in developing nonprofit websites, particularly for organizations like MSF USA (Doctors Without Borders). The speakers emphasize the need to balance organizational goals with user needs, advocating for continuous optimization over traditional cyclic website redesigns. They introduce a framework for enhancing the MSF USA Drupal website through data-driven strategies, user research, and stakeholder input. This approach aims to create an ongoing process that aligns the website with a long-term audience-first strategy to advance the mission of MSF.