Open Personalization with Apache Unomi & Mautic workshop: DrupalCon Portland 2022

This talk features Wesley De Vrient and Frederik Wouters discussing the intersection of personalization and privacy in the context of GDPR compliance. The speakers highlight how effective personalization can enhance user engagement while maintaining trust and consent. They introduce Apache Unomi and N8N as innovative tools within a Digital Experience Platform framework, emphasizing their open-source nature and the ability to deliver contextual experiences without relinquishing user data to external companies. Through interactive exercises, the session explores the technical aspects of Apache Unomi and demonstrates how to create personalized user experiences that adhere to privacy regulations.