DrupalCon Portland 2013: SO HAPPY TOGETHER (CONTENT STRATEGISTS AND PROJECT MANAGERS ARE)

This talk explores the critical importance of content strategy in the context of open source content management systems for higher education. The speaker, a project manager with over a decade of experience, emphasizes that despite the focus on technical risks and design elements, content should be prioritized in the development process. The session highlights essential tools for content planning and strategy, examines the role of content strategists, and addresses the potential pitfalls of neglecting content throughout the design and building of new web properties.