DrupalCon Portland 2013: UX UNDER FIRE - ON COMMUNICATING THE VALUE OF UX

This talk focuses on the critical importance of user experience (UX) in project discussions and how to effectively advocate for its value. The speaker discusses the common misconceptions surrounding UX and usability, and provides methods for visualizing and communicating their importance to stakeholders, including project managers. By exploring the connection between UX and business outcomes, attendees will learn to articulate the benefits of UX in a language that resonates with business-minded individuals. Real-world examples, such as a case study demonstrating a 45% revenue increase for an online retailer through enhanced UX, underscore the practical implications of investing in user-centered design. This session is ideal for professionals involved in customer communication, project requirements, or ensuring project value.