CLIENTS & INDUSTRY EXPERIENCES - Building an ROI for Multilingual Support

This talk focuses on making a compelling case for incorporating additional languages into websites by utilizing ROI calculations. The speaker explores various arguments for and against multilingual sites, seeking to provide organizations with robust data to support their decisions. Attendees will learn the essential components for constructing an ROI model that forecasts costs and potential profits for each new language, both for international markets and domestic audiences. The session also covers strategies for prioritizing which languages to add, ultimately enhancing inclusivity and market reach.