Ivory Tower of Babel — Website design and development challenges for a multidisciplinary, multi

This talk explores the intricate relationship between language, culture, and identity in the context of website localization for diverse linguistic communities. The speakers, Micheal Cooper and Chris Wu, discuss the need for a holistic approach to user experience when launching a website, emphasizing that it's essential to consider not just textual translation but also the broader implications of local culture and thinking. The presentation highlights the challenges faced by the Okinawa Institute of Science and Technology in balancing Japanese and global scientific standards while ensuring that the website content feels native in both English and Japanese. Through their experiences in project management and design, the speakers illustrate evolving strategies for creating a truly international digital presence.