MAKERS & BUILDERS - Building Google like search experiences without busting the bank

This talk explores the evolving expectations of site visitors who seek quick access to information, emphasizing the need for an intuitive search experience. The speaker discusses the limitations of traditional keyword-based searches and advocates for a shift towards a problem-based search model that aligns with users' needs. Attendees will gain insights into how the Google search experience is structured, and discover cost-effective strategies to enhance site search functionality. By the end of the session, participants will be equipped with valuable techniques for structuring search results to meet visitor expectations.