MAKERS & BUILDERS - Practical SEO optimizations for faceted searches

This talk delves into the use of Search API and Facets within the Drupal ecosystem, focusing on optimizing search pages, which are vital for enhancing user experience. The speaker discusses best practices for SEO specifically related to product searches and catalogs, drawing from insights gained through audits and collaborations with a digital marketing agency. Attendees can expect practical tips and tailored code examples to address both common and niche needs. This session aims to inspire new strategies for creating catalogs that effectively guide users through the website, while also serving as a platform for sharing additional SEO tips among participants.