OPEN WEB COMMUNITY - Open Personalization with Apache Unomi & Mautic workshop

This workshop focuses on the evolving concept of personalization in the context of consent, privacy, and GDPR regulations. The speaker discusses how personalization can enhance user engagement and conversion while maintaining trust and compliance. Participants will explore Apache Unomi and N8N as integration tools within a Digital Experience Platform, along with Drupal and Mautic, demonstrating how to create personalized experiences without data lock-in. The session emphasizes the technical aspects of using Apache Unomi effectively while ensuring GDPR compliance and respecting user trust. Attendees are encouraged to bring their own devices, preferably with PHP installed, for hands-on exercises.