The customer's always right;except when they aren't!Building collaborative partnerships and handling

This talk focuses on building strong relationships between digital agencies and their clients, emphasizing that mutual trust and respect are crucial for successful partnerships. The speaker shares effective strategies for embedding values of equality and integrity, fostering a collaborative environment, and establishing clear working methods to minimize conflicts. The session also covers techniques for managing conflict and recognizing when to exit dysfunctional relationships. It is aimed at anyone involved in client-agency dynamics, providing actionable insights for enhancing partnerships and collaboration in the digital space.