The Soudal Story: An Entire Project Lifecycle Case Study of a Global Multi-Market Platform

This talk details the extensive project journey of Soudal.com, which has evolved over five years to serve 20+ countries and 10+ languages, managing over 12,000 product variations and 100,000 monthly website sessions. The speaker discusses the transition from an initial strategic exercise to the development of the Drupal 8 platform, ongoing improvements, and training for the international marketing team, which collectively resulted in a 400% increase in organic traffic, along with a Drupal 9 upgrade. Throughout the session, the speaker shares insights on key topics such as the importance of open communication, understanding customer needs, overcoming project challenges like launching in China, and adapting based on customer feedback while providing technical details for developers. This engaging session offers practical lessons that can inspire improvements in attendees' own companies and workflows.