USERS & EDITORS - The Crossroads of Data, UX and Content Strategy

This talk explores the concept that design is an investment rather than an expense, delving into how data and content can provide justification for this claim. The speaker addresses the limitations of traditional UI/UX design methods that often rely on aesthetic appeal alone, questioning whether such designs effectively meet clients' business goals. Emphasizing the importance of a data-driven UX strategy and a robust content strategy, the session showcases how leveraging Drupal's flexibility can help achieve a balance between satisfied customers and successful business outcomes. Participants can expect to learn about effective data collection, insightful questioning techniques, innovative data interpretation, and the integration of content as a vital element in developing a comprehensive UX strategy.