DrupalCon Prague 2013: THE PFIZER STORY: BUILDING A GLOBAL DIGITAL MARKETING PLATFORM WITH DRUPAL

This talk focuses on how Pfizer streamlined its digital marketing efforts by utilizing Drupal to manage hundreds of sites across 46 countries. The session features Mike Lamb discussing the implementation of a unified digital marketing platform on Acquia Cloud, highlighting the ease of managing multiple sites with a single codebase. In a fireside chat, Mike and Bryan House share insights into their experiences and strategies for optimizing time-to-market while effectively controlling costs in a complex digital landscape.