DrupalCon Prague 2013: USING AGENCY COLLABORATION TO MARKET DRUPAL AND GROW THE PIE

This talk focuses on how to effectively collaborate with fellow agencies to promote Drupal and expand its market presence. The speaker draws on over seven years of experience as a Drupal evangelist, offering insights into professional marketing strategies specifically tailored for Drupal agencies and freelancers. Key topics include countering proprietary software vendors, mastering the basics of Drupal marketing, and utilizing social media and events effectively. Additionally, the session will explore the establishment of a local Drupal Business Association to unify efforts in marketing, discuss the benefits and regulations of such associations, and highlight successful collaboration among competitors. The speaker also shares firsthand experiences from co-founding the Dutch Drupal Business Foundation, which has made significant strides in promoting Drupal at CMS events.