DrupalCon Seattle 2019: 30 Minutes to Actionable Strategies that will Improve Customer Experience

This talk focuses on the challenges web professionals face when managing daily problems without the capacity to implement long-term solutions. The speaker emphasizes the importance of baseline assessments and routine audits of content, architecture, workflow, and infrastructure to enhance visitor journeys and boost conversions. Key topics include the principles of website auditing, engaging stakeholders in the process, cataloging content to identify gaps, improving usability while ensuring continuous accessibility compliance, and understanding the benefits of security audits for customer experience. This session is valuable for both new and experienced professionals seeking to make enduring improvements in their systems and decision-making processes.