About this talk
This talk explores the growing adoption of Agile Marketing among marketing teams, highlighted by insights from industry leaders at companies such as Mozilla, Salesforce, and IBM. Roland Smart, author of "The Agile Marketing: Turning Customer Experience Into Your Competitive Advantage," delves into the factors propelling this shift and emphasizes the role of WebOps teams as catalysts for change. The session covers how Agile methodologies enhance collaboration with IT and product management, as well as how they empower marketers to take control of their Marketecture.
