DrupalCon Seattle 2019: Anonymous Personalization Without Leaving Drupal

This talk focuses on enhancing user experience for anonymous visitors in Drupal, addressing common challenges such as displaying targeted content like banners for first-time users or content gating based on interactions. The speaker introduces the Smart Content contributed suite of modules, designed to define conditions using data from both anonymous and authenticated users, including cookies and browser properties. The session covers the setup and implementation of these modules, including their workings, performance considerations, and various use cases that illustrate their capabilities. Attendees will gain insights into how to leverage Smart Content to bring personalized experiences into their Drupal projects effectively.