DrupalCon Seattle 2019: FrankenStack or Voltron: Who’s Handling Your Customer Experience?

This talk examines the importance of creating a cohesive marketing stack, highlighting the pitfalls of disjointed systems, often referred to as a FrankenStack. Katie Staveley, VP of Marketing at Mautic, discusses how effective customer experiences depend on the integration of data and content across various platforms. She shares practical examples of successful digital experiences and provides actionable insights on evaluating marketing technologies. Attendees will gain valuable knowledge on streamlining their MarTech strategies to foster more personalized customer interactions.