DrupalCon Seattle 2019: Go Beyond Competing on Price with Experiential Driven Commerce using Drupal.

This talk explores the importance of personalized experiences in retail, emphasizing the need for brands to build relationships with lifelong shoppers rather than solely focusing on price for single transactions. The speaker discusses experiential driven commerce strategies and how the Drupal platform can help merchants engage the millennial customer segment, which is rapidly growing. Attendees will learn how retailers can enhance customer retention through unique experiences, as well as how to exceed customer expectations with a cohesive digital experience platform that supports these goals.