DrupalCon Seattle 2019: Lighting Talk #1: Content is our product and trust is our currency.

This talk explores the significance of trust in maintaining relationships between organizations and their customers. The speaker discusses strategies for instilling trust through a customer-centric content delivery approach, particularly for large companies, non-profits, and government entities. Key topics include the role of visual branding, effective content strategy, and the use of content management systems in fostering a trusting relationship with audiences. By implementing these strategies, organizations can enhance customer engagement and build lasting confidence in their products and services.