DrupalCon Seattle 2019: Personalizing the Teach for America applicant journey

This talk covers how Teach For America (TFA) reimagined and redesigned its website to improve user experience for prospective corps members. The speaker discusses the journey of integrating the .org site with the application platform, enhancing personalization to keep applicants informed about their application status across 51 school districts. The session highlights the use of atomic design and Pattern Lab to create a cohesive look while migrating from Drupal 7 to Drupal 8 and consolidating content from over 50 regional sites. Single sign-on implementation streamlines user navigation, and the talk explains how TFA leverages user data to provide timely notifications and tailored content. The project showcases a successful collaboration between TFA's developers and Blue State Digital, demonstrating the importance of teamwork in achieving these advancements.