DrupalCon Seattle 2019: Science Lab : Using the Scientific Method to Create Amazing Web Experiences

This talk explores the application of the scientific method to enhance website user experience and improve goal conversion. The speaker, who routinely assists clients in making sense of data and analytics, discusses how to systematically test and evaluate changes made to websites, emphasizing that there is no guaranteed formula for success. Through real-life examples and audience participation, the session demonstrates how a structured approach can lead to better understanding and results in website design and optimization. No elaborate projects or materials are needed, just practical insights to apply directly to your online presence.