DrupalCon Seattle 2019: The measurable impact of visual design

This talk emphasizes the vital role of visual design in shaping user interactions and perceptions of products and services. The speaker illustrates how visual design impacts engagement with various digital products and showcases practical tools and methodologies for establishing a strong brand identity, such as brand principles, style guides, and usability testing. By examining the rebranding efforts of government agencies that have utilized the U.S. Web Design System alongside frameworks like Drupal, the session presents insights from both qualitative and quantitative research. Aimed at generalists and non-designers, this presentation seeks to foster an understanding of how visual design influences daily life and encourages a thoughtful approach to communicating agency missions through design. Attendees will leave with actionable strategies for soliciting unbiased feedback and the confidence that effective design can be achieved cost-effectively.