DrupalCon Seattle 2019: Three Dimensional Chess: A Game Plan for Digital Experience Success

This talk explores the essentials of Digital Experience Platforms (DXP) and their importance for organizations of all sizes. The speaker outlines actionable steps to effectively address DXP needs, regardless of an organization’s current stage. Attendees will learn about the three key components of a successful digital experience program, discover best practices, and examine relevant personas and journey maps. This session also provides a benchmarking opportunity against peers, enabling participants to leave with a comprehensive game plan for enhancing audience engagement and retention.