From Chaos to Consistency: Streamlining Data Analytics in Drupal Multisite Projects

In this case study session, Daniil Borysenko explores how a unified solution can effectively power analytics for over 50 Drupal websites. The discussion centers around a reusable Google Tag Manager and Google Analytics 4 framework that ensures consistent web tracking and provides rapid insights at scale. The speaker addresses key challenges related to multisite analytics, including managing data consistency and aligning goals across various domains. Attendees will learn about designing a flexible Tag Manager, implementing GA4 properties, and deploying efficient tracking mechanisms for new sites, all while ensuring data governance and performance monitoring. By the end of the session, participants will gain practical insights into architecting a scalable analytics plan tailored for multi-site platforms.