From Recipe Platform to Consumer Hub - The Maggi.de Drupal Evolution
About this talk
This talk explores the transformation of Maggi.de from a basic recipe platform to a comprehensive consumer hub, highlighting how Drupal's capabilities facilitated this shift. The speaker, Senior Digital Manager of Maggi.de, discusses the challenges faced in enhancing user engagement and the innovative solutions implemented, such as a food-saving campaign and a unique promotion finder that integrates supermarket pricing data. With over 12 million annual users, the platform has seen remarkable success, including winning the "Enterprise National" category at the German Splash Awards 2023. This session provides valuable insights into leveraging Drupal for large-scale digital transformations and the strategic considerations for building user-centric digital experiences.
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