Green UX in the Age of AI: Digital Products for a Sustainable Future
About this talk
In this session, Petra Morawa-zechner explores how Green UX and responsible AI can contribute to reducing the digital footprint of technology projects while maintaining user experience and business objectives. She introduces the fundamental principles of Green UX, discussing its relevance beyond just eco-friendliness and illustrating how to communicate its advantages to stakeholders. The talk also addresses the environmental impact of AI in digital products, urging designers and developers to make informed, sustainable design decisions. Attendees will leave with actionable strategies to integrate sustainability into their digital initiatives, ensuring that innovation aligns with eco-conscious practices.
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